Rick Rubin - Co-Founder of Def Jam Records and one of the most successful record producers ever. Last week he was asked the question: “What if other people don’t like your stuff?” His response? “I’m not making it for them, I’m making it for me” I’ve been chewing over this the past week. Here’s why it matters to you… There is a difference between art & business. He was speaking as an artist. Art: “Is created for its own sake” Business: “Exists to do something for others they can’t/won’t do...
12 months ago • 1 min read
Every successful online business grows in phases. This is the journey of entrepreneurship; Solve a problem > which creates a problem > solve that problem > which creates a new problem. Repeat. While this may seem obvious, it’s hard to see when you’re in the middle of running your own business: Taking calls, creating content, and remembering to pay yourself. I get it. It’s all too easy to get lost in the details, trying to figure it out by yourself. Before you know it, you’ve swapped a 9-5 for...
12 months ago • 4 min read
Reader, Today, I'm going to teach you how "Self-Licking Lollies" 🍭 will ruin your business. I know what you're thinking: What in the 50 Shades Of Grey is that? Well, simply put: It's when your actions/data create a self-fulfilling cycle, due to a flawed assumption. Unfortunately, as founders, we have the illusion of thinking we're smarter than we are. I was 'certain' I knew what my best-selling products were. I had the data. I had the reviews. I had the feedback. But I was ignorant to the...
about 1 year ago • 1 min read